Cassandra Tang

TYPOGRAMS 2.0: TYPE AS AN IMAGE

The Chinese writing system consists of over 50,000 different characters that not only include nouns but also concepts and vocabulary. Play was a key underlying principle of the series. The original project started in June 2021, this is the second, more evolved version of the initial concept.

FOCUS

Typography

DATE

March 2022

Looking at using typographic elements as text and imagery, this poster series was about revisiting and experimenting with Chinese and Western linguistic concepts. How can the meanings of Chinese characters and phrases be interpreted through playful visual explorations?

Dating back about 5,000 years, Chinese characters, known as 漢字 (Hanzi) are one of the earliest forms of written language in the world. These logograms originated from pictographs, whilst others are part of a more sophisticated system where each graph or character corresponds to one meaningful unit of the language.

The second iteration of this project was focused on a contained version of play. How can the personality of each character be portrayed through a consistent set of forms and shapes?

BACK TO THE ROOTS

It has been nine years since I left Hong Kong and moved out to various cities in Europe, most recently being Berlin. After living here for 3 years, English and German have became a normal everyday conversation — what used to be my native language, alongside English, has now faded into rusty, broken fragments.

This ongoing project is a revisit and continuous exploration of the language, as well as the cultural experiences I have had growing up in Singapore, Hong Kong and Shanghai.

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