Quandoo is a restaurant management service for B2B customers, and a restaurant booking platform for B2C customers with a global mission to transform the world's dining out experience. Across all existing B2B channels including the portal and app and CRM platforms, the old illustrations were too flat for the new direction and ambitions of the B2B brand.
Working collaboratively with the product and front end development team, this project was part of a creation of the design system, Cookbook. Within the brand team, a specific illustration design system was created where I had taken on a main role in larger scale illustrations such as the hero, footer and error states. These new creative directions were then also brought forward to the CRM B2B Drip Campaign.