One of they key challenges is to design localisation, A11Y and SEO friendly components that were easy to use, flexible and scalable with all types of content.
My role within the team was the contribution and creation of strategy, UX and visual design. With the exception of some lead generation microsites, most projects fall under one of the following:
- Homepage experiments through various A/B tests for copy, visual assets, sections and components
- New landing pages that are created with pre-defined slices on Prismic
- Maintenance of the design library which can include new components and A11Y improvements