The main objective is to redefine the travel experience with Singapore Airlines: we understand our guests so that we can truly delight them. The focus was on the customer experience: in-flight, specifically looking at how might we elevate the in-flight seat and entertainment experience to delight our passengers?
This project was a collaborative effort together with James Thorburn, starting with initial user and market research followed by concept ideation, user flows, wireframes and visual design. For the submission, a business pitch deck was also included for the proposed design solutions.