Product Designer ✷ Berlin

A growth oriented product designer working remotely (and happily) at Pleo.

● Bit too busy for new projects

鄧詠欣. I'm Cassandra (forever happy) Tang.

I enjoy crafting beautiful solutions that maximise human experiences with minimal technology. At the moment, I am building beautiful web experiences at Pleo whilst learning how to code. Also a panda enthusiast that likes to geek out on food, old school neon signs and beautifully designed books.

Inspired by my travels and cosmopolitan background, my creative process is strongly rooted in a dichotomy of cultures and contextual eclecticism. Coming from a background in traditional typography, research based and conceptual approaches, I enjoy working with a diverse of mediums.

Fun fact — I have visited 360 cities and lived in 12 of them so far.

PROJECTS

01 / PLEO / DRIVING GROWTH ON THE WEB

02 / SINGAPORE AIRLINES / KRISSLEEP DIGITAL CONCEPT

03 / FREE NOW / IMPROVING RIDE HAILING EXPERIENCES

04 / QUANDOO / REBRANDING B2B

HENKEL / GREEN LAUNDRY

Creation of a fresh, modern website for a new line of sustainable washing soaps and detergents

BORA / COOKTOP DIAL INTERFACE

Service and UI design for a circular dial concept that complements the luxurious cooking experience

MELITTA / COFFEE PLATFORM

Designing a digital experience that allows customers to conveniently order coffee on the go

MELITTA / CAFFEINE & DATA

Experimental design concept that promotes strategic caffeination for optimal focus

/ Interested in more recent work? Get in touch.

LITTLE WINS

✷ Site Features

2021 / Website featured in Fresh Fonts February newsletter, The Gallery, Minimal Gallery and Minimalny

✷ SuperHi

2020 / Website feature in Hall of Fame

✷ Singapore Airlines App Challenge

2019 / Semi-Finalists (with James Thorburn)