CASSANDRA (FOREVER HAPPY) TANG

A growth oriented product designer working remotely (and happily) at Pleo.

OPEN FROM OCTOBER FOR FREELANCE

鄧詠欣. It genuinely means forever happy.

Currently based in Berlin, I enjoy crafting beautiful solutions that maximise human experiences with minimal technology. At the moment, I am building beautiful web experiences at Pleo whilst learning how to code.

Inspired by my travels and cosmopolitan background, my creative process is strongly rooted in typography, a dichotomy of cultures and contextual eclecticism. Also a panda enthusiast that likes to geek out on food, old school neon signs and beautifully designed books.

Fun fact — I have visited 360 cities and lived in 12 of them so far.

PROJECTS

COMING SOON / PLEO / DRIVING GROWTH ON THE WEB

01 / SINGAPORE AIRLINES / KRISSLEEP DIGITAL CONCEPT

02 / FREE NOW / IMPROVING RIDE HAILING EXPERIENCES

03 / QUANDOO / REBRANDING B2B

HENKEL / GREEN LAUNDRY

Creation of a fresh, modern website for a new line of sustainable washing soaps and detergents

BORA / COOKTOP DIAL INTERFACE

Service and UI design for a circular dial concept that complements the luxurious cooking experience

MELITTA / COFFEE PLATFORM

Designing a digital experience that allows customers to conveniently order coffee on the go

MELITTA / CAFFEINE & DATA

Experimental design concept using health data that promotes strategic caffeination for optimal focus

/ Interested in more recent work? Get in touch.

LITTLE WINS

✷ Site Features

2021 / Website featured in Fresh Fonts February newsletter, The Gallery, Minimal Gallery and Minimalny

✷ SuperHi

2020 / Website feature in Hall of Fame

✷ Singapore Airlines App Challenge

2019 / Semi-Finalists (with James Thorburn)